Being a consistent Content Creator isn’t achieved overnight. Neither is it easy to master. But, it can be done. It’s definitely easier when you love what you do, you are realistic about the content you are capable of producing and you have the confidence to deliver what your audience expects from you.
I have learnt to be consistent over the years because I have a certain process that I follow and that is what I am sharing with you in this post.
Editorial Process
Many times we download editorial calendars (there are many of them on Pinterest) but we always fall off the consistency bandwagon because an editorial calendar only helps you with scheduling content and not the content creation process which is the most important.
Before you get to the editorial calendar, you need to start with planning what needs to be done. List it in a document or anywhere you can refer back to it. For Instagram/YouTube, this would be coming up with a certain theme for the week/month, researching and looking for inspiration, planning shoots and picking outfits etc.
Editorial Schedule
This document outlines when everything you have planned above will be done. When you will execute the tasks set out in order to create, edit and schedule your content. At this stage, you learn to manage your time and stay dedicated to execute each task on a specific day and time.
Editorial Calendar
This is the part that most of us focus on without considering the first two because this is the most exciting part but, without the first two it’s very difficult to have a calendar that has consistent posts. You can use Google Calendar, Asana, download a calendar from this Pinterest board or you can make your own excel spread sheet. I have managed to stay consistent on my IG, YouTube Channel and this Blog while using google docs.
If you would like to use the same calendar I use, you can download it for FREE here.
I hope this helps you on your consistency journey 🙂
Hey 👸🏾
I find this very helpful and inspiring.I have also implemented some of the tips you shared on the subject. It really helps to plan ahead and to be consistent and not always look at the number of followers and like. Creating quality is key also!To more content!
I am so happy to hear this! Your IG message had me over the moon:) I am so happy and excited for you. Planning ahead really is a game changer.
Hey Vanessa, thank you for sharing the info, this was really helpful. Based on your experience, is it necessary to post on Instagram everyday to increase your engagements/growth on Instagram? I tried this method and I was burned out really quickly, what would you suggest?
Hey Stephanie, I wouldn’t say it’s necessary. It’s much better to come up with specific days that you post, like say three days a week. Everyday can be too demanding. Hope this helps.